Everything you need to know.

How is this different from just setting up Google Alerts?

Google Alerts tells you when a word appears. It doesn't tell you what actually changed on a page. Watchtower tracks your competitors' actual web pages — pricing, features, careers, blog posts — and alerts you to meaningful changes, not just keyword mentions. It also monitors their social accounts, job postings, and press coverage in one place. If you want to know when Acme Corp changes their pricing page, Google Alerts won't catch that. Watchtower will.

What competitors do you monitor?

You pick the competitors. We monitor everything we can reach publicly: websites (homepage, pricing pages, feature pages, changelogs, blog posts), social media (X, LinkedIn, Instagram), job postings (new roles signal product direction and investment), and news & press (funding announcements, executive moves, product launches). If there's a public URL, we check it. We also auto-detect key page types so you don't have to hunt for them manually.

How does the delivery actually work — do I get an email? A dashboard?

Both. You get a weekly AI briefing — a plain-language digest of what changed, why it matters, and what you should do about it. Think of it like a competitive intelligence analyst writing you a memo every Monday morning. You also have a live dashboard where you can see the full history of every change, filter by competitor or page type, and dig into details anytime. No alert fatigue — we surface what matters, not every technical change.

What if I need to track a competitor you don't cover?

You set the URL. If a competitor has a public website, we monitor it. We auto-detect the key page types (pricing, features, careers) so you don't need to specify every subpage. Add the competitor's main URL and we'll find the important pages on our own. If a site has unusual anti-scraping protections, we'll let you know and give you options.

Is this for startups or is it right for a team my size?

It works for both, but it's built for teams where knowing what competitors are doing actually matters — product marketers, growth teams, founders, and revenue teams at B2B companies. A solo founder can get the same weekly intelligence as a team of ten. If you're already paying an agency or freelancer to do competitive research, this replaces that and runs 24/7.

Can I cancel anytime?

Yes. Month-to-month, no contracts. Cancel from your account settings in two clicks — no email required, no retention call.

What's the difference between the founding rate and standard pricing?

The founding rate is for early customers who committed early — a lower price as a thank-you for being in the first cohort. Standard pricing is what it costs after that window closes. If you're already a customer on the founding rate, your price is locked in as long as you stay subscribed. Exact pricing is on our pricing page.

Do I need to sign a contract?

No. All plans are month-to-month. No contracts, no commitments, no NDAs.

How long until I see my first alert?

It depends on what's happening. If we detect a change in the first 24 hours after you connect a competitor, you'll see it immediately. Our weekly briefing fires every Monday, so even quiet weeks give you a full summary of where things stand. The product is most useful over time — you'll start seeing patterns after 2–4 weeks of monitoring.

What if my competitors change something minor — will I get spammed?

No. We filter out noise. The system identifies significant changes — a pricing page update, a new feature announcement, a job posting surge, a blog post that signals a shift in positioning. Minor copy tweaks, CSS changes, and formatting updates get filtered. You'll get an alert when something changed that has business implications, not when a competitor fixed a typo. If you want to see every technical change, there's a setting for that — but the default is signal, not noise.